Ruby Ribbon is Helping to Fight Breast Cancer, ONE CAMI AT A TIME

National Breast Cancer Foundation Official Logo
young woman and older woman wearing sweetheart print lace collection camis



Join us this October as we partner with some of our favorite strong and empowered women-led businesses in the fight for breast health.

Deb LedDonne portrait

Deb LeDonne

When Senior Leader and Stylist Deb LeDonne was diagnosed with breast cancer, she stopped breathing. Time stood still and everything changed. For the next two days, she felt like she was falling apart, in spite of attempting to distract herself with work.

“In the beginning, I was scared to death.” Deb told us as she recalled her journey.

“My colleagues rallied behind me and ‘directed’ me to take charge of my health and not let anyone or anything stand in my way. My husband and children were my biggest supporters — my husband said he'd shave his head if I needed chemo and lost my hair. My medical team embraced me and I felt safe.”

Today, Deb is 7 years cancer-free and a proud Senior Leader at Ruby Ribbon, and far from alone. Many other Ruby Ribbon Leaders, Stylists, and customers are breast cancer survivors as well. As such, breast cancer awareness and the fight for the cure is close to our hearts.

Why We’re Partnering With National Breast Cancer Foundation, INC®

Breast cancer remains one of the toughest challenges to women’s health in our country. 1 in 8 women in the U.S. will develop breast cancer in her lifetime, and an estimated 41,760 American women will die from breast cancer this year. At Ruby Ribbon, we view breast cancer as a major threat to our mission of helping women feel confident, comfortable, and healthy in their bodies.

8 icons representing women, 1 is darkened to represent the percent that will get cancer


That’s why we are partnering with National Breast Cancer Foundation (NBCF) this October to support those affected by breast cancer. Among other efforts to raise breast health awareness, we will be donating 10% of our proceeds to NBCF. This incredible organization provides early detection screenings, breast health education, and a supportive community for those affected by breast cancer.

Shop and Support NBCF
Woman flexing her bicep

Anne & Megan

“You will need support beyond your family and you will want to talk about it with other people,” Ruby Ribbon customer and breast cancer warrior Anne, tells other women fighting the disease. “It is so comforting and normalizing to know you are not alone.”

Megan Cooper, Senior Director of Production and Sourcing at Ruby Ribbon and breast cancer survivor, emphasizes how important early detection was to her survival.

“I am a breast cancer survivor but it does not define me,” Megan says. “It is one thing that has happened in my life that was hard but not horrible. I was so lucky

— lucky that the tech noticed something on my mammogram, that it was early — that I knew I would be OK.” With increased healthcare costs and rapidly increasing numbers of uninsured women, many simply cannot afford the cost of screening tests like the mammogram that alerted Megan’s healthcare providers to her cancer. NBCF eases that need by providing free mammograms to women across the U.S. through their network of hospitals.

In addition to providing mammograms, NBCF funds 34 patient navigation programs to help breast cancer patients overcome the barriers of cost, fear, and misinformation. These vital programs help many underserved women navigate the complex cancer care system and receive the support they need. Patient navigation programs are vital to ensuring women in the U.S. receive timely diagnosis and treatment.

How you can join us in the fight against Breast Cancer

At Ruby Ribbon, our community of strong breast cancer survivors and female entrepreneurs is going above and beyond to support this critical work. Throughout October, Breast Cancer Awareness Month, we are proudly donating 10% of product proceeds to NBCF. But that’s not all. Our incredible Stylist network is hosting breast health events throughout the country and putting on additional sales that support those affected by breast cancer.

Pop into an event to raise Breast Cancer awareness

Join us at One of Our 50 BCA Pop-up Events

Our Stylists are hosting 50 pop-up events throughout the U.S. to educate women about breast health and gather funding for NBCF. If you spend $79 on our products supporting NBCF at any point during the month, you can unlock a 25% off discount. We will also donate a cami to women in need every time you place an order with a cami between October 11th and 14th.

Shop our RR & NBCF Boutique to help fund Breast Cancer Research

We’ve created a special boutique for October. 10% of proceeds from these items will go to NBCF.

4 women of varying ages wearing hot pink and camo athletic wear. Shop Now

Help us fight breast cancer by supporting our efforts throughout October!

Attend a breast health pop-up event, prepare for a walk, and support NBCF when you buy a cami or donate.
Together, we can defeat breast cancer and help women thrive.

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